Boost survey response rates with gift card incentives

Whether you're running an employee engagement survey, customer satisfaction questionnaire, or post-event feedback form, one challenge remains the same—getting people to respond.

Adding a small incentive can make a big difference. And when it comes to driving survey participation, gift cards consistently outperform other rewards. Here’s why—and how you can implement them with ease.

Why gift cards are the best survey incentive

Surveys often compete with busy schedules and overflowing inboxes. Offering a thank-you gift can help cut through the noise and boost participation.

Gift cards hit the sweet spot for survey rewards—and Giftogram makes them even more effective:

• Immediate value: Giftogram delivers rewards instantly via email or SMS, so recipients see the value the moment they hit “submit.”
• Flexible choice: With Giftogram, respondents can choose from thousands of national retailers and local businesses, all from one card.
• Universal appeal: Whether you're surveying employees, customers, or event attendees, Giftogram’s customization tools let you brand each gift card with your logo, colors, and a personalized message—making every reward feel thoughtful and professional.

According to industry research, incentive-based surveys can increase response rates by up to 30%—and gift cards are the most effective motivator.

How much should you offer?

Of course, the right gift-card value depends on how long or involved your survey is—but as a helpful benchmark, Giftogram data shows the average survey award value falls between $20 to $25. That doesn't specify survey length, but it gives you a solid jumping-off point.

To fine-tune, you could:

• Offer $5–$10 for quick 1- or 2-minute polls
• Provide $15–$20 for medium-length surveys (3–7 minutes)
• Use $25+ for in-depth surveys (more than 8 minutes or with open-ended questions)

Automate incentive delivery (No dev team required)

With Giftogram, you can automate gift card delivery in minutes using built-in integrations, Zapier workflows, or our flexible API. For example, you can connect your survey tool (like Typeform or Google Forms) directly to Giftogram, so respondents instantly receive their gift card when they hit submit.

It’s a seamless way to ensure timely rewards and reduce manual follow-up—especially helpful for teams running multiple surveys throughout the year.

Customer spotlight: Kardex boosts survey response rates in a day

Kardex, a global leader in automated storage and retrieval solutions, recently integrated Giftogram with Typeform using Zapier to streamline their survey incentives—and saw results fast.

“Giftogram is the ideal gift card platform for survey incentives. We easily integrated Giftogram with Typeform through Zapier to automatically send gift cards to our customers for taking a short survey. We couldn’t be happier with the platform, ease of use, setup, and support. Our customers loved that they could choose from hundreds of retailers, including local shops. We met our survey response goal in just one day by using Giftogram! The integration was super easy to build; no developer required.”
— Kate, Marketing Content Specialist at Kardex

From automation to recipient choice, Giftogram helped Kardex deliver a seamless and successful survey experience.

Tips to maximize your survey incentive ROI

• Promote the reward upfront: Mention it in the subject line and survey intro.
• Send timely reminders: FOMO works—especially when tied to a reward deadline.
• Track redemptions: With Giftogram, you can view who’s claimed their gift and follow up accordingly.

Ready to boost your survey response rates?

Giftogram makes it easy to reward participants and drive higher completion rates—without adding extra work for your team. Automate delivery, set your budget, and let your respondents choose the gift they love most.

Sign up for a free account, or schedule a demo with our Customer Success team. Experience firsthand how Giftogram takes the hassle out of sending rewards—so you can focus on collecting insights and growing your business.