Employee, Customer and Prospect (B2B) Gifting Blog | Giftogram

Charity gift cards make it easy for employees to give back

Written by Erin Sussman | Nov 11, 2024 3:00:00 PM

Giftogram's charity gift cards empower recipients to donate the value of their Giftogram gift card to a world-changing charity. Best of all, Giftogram handles the entire donation process, making it easier than ever to support great causes.

Check it out now! Giftogram seamlessly integrates charitable donation options into your Giftogram storefront, so recipients can start turning their gifts into donations today.

3 common use cases for charity donations

If you're new to nonprofit redemption options for gift cards, get ready to discover how you can integrate social good into various initiatives—from employee appreciation to client gifting.

  • Corporate social responsibility initiatives: Businesses can promote generosity by offering a gift card catalog
  • Employee appreciation and recognition gifts: Instead of a traditional retailer gift card, employees receiving a Giftogram can “pay it forward” by donating to a cause they care about. This allows them to celebrate your recognition while turning that moment into something special.
  • Non-cash gifts: Show appreciation to those restricted from receiving cash or traditional gifts by offering Giftogram donations—an option that recipients can receive with thanks and happiness.

Why Giftogram charity gift cards?

  • Celebrate your company values in a whole new way: Add your company’s logo to Giftogram gift cards, allowing recipients to donate to nonprofit organizations they love.
  • Nonprofits receive 100% of the donation value: Unlike other gift card platforms, Giftogram ensures that the full value of the Giftogram goes to the charity of the recipient’s choosing—no fees or deductions, ever.
  • Pay no additional fees: Whether recipients redeem their Giftograms at a retailer or choose to donate, you only pay the face value of the gift card. A $50 Giftogram equals a $50 donation or a $50 gift card at a retailer.
  • Support good work around the globe: Giftograms can be redeemed internationally, allowing nonprofits with a global reach to benefit from Giftogram donations.

Participating nonprofit organizations

Our initial list of charitable recipients includes globally recognized organizations, such as:

  • Water.org
  • The Humane Society
  • St. Jude’s
  • World Central Kitchen
  • The Nature Conservancy
  • Habitat for Humanity
  • Doctors Without Borders
  • Feeding America
  • International Rescue Committee

How to add donations to your campaign

Adding the “All Retailers + Donations” catalog to a Giftogram campaign is quick and straightforward:

  1. Activate the catalog in your giftogram account: Go to account settings, select Admin Settings from the left menu, expand USD under Currency Settings, and choose the “All Retailers + Donations” catalog. Don’t forget to save your changes.



  2. Apply the catalog to your campaign: On the Campaigns page, select the campaign you'd like to update. Click Edit, expand USD, and select the “All Retailers + Donations” catalog. Save your updates by clicking Update Campaign.



With the catalog activated, you’re ready to start gifting. Go to Create & Send, select your campaign, choose a card design, and finish checkout as usual to share your gifts with the “All Retailers + Donations” options.

For expanded instructions, check out this helpful guide from our knowledge base.

Get started today!

Ready to make a difference with your gifting? Sign up for a Giftogram account and empower your recipients to pay it forward with charity gift cards.