It’s no surprise that survey incentives drive greater engagement, especially when you lead with coveted digital rewards. But to ensure a great experience for participants and reliable outcomes for your business or organization, it’s important to embed ethical survey practices into your process.
Consider these best practices to deliver a survey experience that lets participants know how much you value their time and feedback while leveraging digital survey rewards the right way.
If you hope to glean valid data from survey participants, set expectations before they dive in. Give them details up front so they have a clear view of what’s ahead and what you expect. These details can include:
Survey incentives are a reflection of your brand, so it’s critical to offer an incentive structure that rewards all participants in the same way, regardless of their feedback. For example, giving respondents who provide positive feedback a greater reward than others is not an ethical practice. Even worse, if participants catch on that their incentive is based on positive feedback, you’ll generate biased, inaccurate data that’s ultimately useless.
Survey participants have every right to know how their data and responses will be used. Outline what happens when they click submit, including how and where your company stores data and how their responses will be used.
At the conclusion of the survey, add an opt-in field that allows participants to choose whether or not you can share their data for other purposes. For example, you might want to collect email addresses for marketing communications beyond the scope of the survey.
In addition to bulking up your email list, a survey can produce glowing testimonials you’ll want to share with the world. Consider including an additional opt-in field where participants can give your company permission to publicly share their responses.
The moment a participant completes your survey, all eyes will be on their inbox for that dazzling reward. To deliver the absolute best experience, don’t make them wait—send their rewards automatically.
Giftogram’s flexible digital survey rewards platform can integrate with a variety of popular tools. In addition, our public API is great for businesses that want to programmatically incorporate Giftogram into their existing platforms or websites. No matter how you do it, it’s a great idea to automate your survey rewards so your respondents receive them quickly.
Remember, your survey is a brand experience for participants, no matter if it’s their first time engaging with your company or organization or if they’re loyal customers or contacts. Give them the confidence to provide clear, honest, actionable responses by:
While it’s tempting to skip the test step, catching questions or sections that give you pause can help you smooth out the wrinkles in your survey before it reaches a prospect or customer.
In addition to the survey itself, you’ll want to confirm that your incentive delivery process is set up properly so you can ensure that respondents receive their rewards without a wait.
Giftogram empowers companies to supercharge their surveys with convenient, branded incentives that their target participants actually want.
Discover how Giftogram survey incentives and rewards can help your company transform your survey experience for the better. Contact the Giftogram team at hello@giftogram.com or give us a call at 973-887-1600.