Successful gifting programs rely on a few core elements: the right recipients, accurate data, and timely delivery. As programs grow across teams, departments, and systems, managing recipient data becomes more complex.
Syncing recipients, rather than manually importing them, is what transforms gifting from a one-time action into a scalable, trackable program. With direct integrations and secure SFTP connections, recipient data stays aligned with your source systems. This enables automation, accuracy, and consistent reporting across the entire organization.
Syncing recipients with Giftogram does more than save time—it keeps your data accurate and in one place.
Many gifting tools still treat recipients as static lists that are uploaded once, and are rarely, if ever, revisited. This approach quickly falls apart when:
When recipient data is not synced, organizations lose consistency: the same person may appear under different names, departments, or identifiers; gifts become harder to track; reporting becomes unreliable; automation becomes difficult or impossible.
By connecting directly to your tech stack, Giftogram always automatically stays updated with your latest recipient info.
Direct integrations connect Giftogram directly to your HR systems, CRMs, applicant tracking systems, and other platforms. This creates a live, ongoing sync of recipient data.
Instead of uploading files or managing recurring imports, integrations automatically update recipients as changes occur in the source system. New records appear without manual work. Updates are reflected as soon as they happen. Inactive contacts are removed or updated based on your system of record.
This turns recipient data into a living dataset that stays accurate over time.
While direct integrations work well for many teams, SFTP provides a powerful option for organizations with custom systems, large data volumes, or enterprise data pipelines.
With SFTP, recipient data is securely synced to Giftogram on a recurring basis. This data often comes directly from internal databases or data warehouses. Teams maintain control over how data is structured while still benefiting from automated syncing.
Like direct integrations, SFTP ensures that every gift sent is tied back to standardized recipient records. This preserves accuracy and visibility at scale.
When recipients are synced rather than manually imported, gifting becomes measurable and reliable.
Teams across the organization can confidently answer questions such as:
Because every gift references the same synced recipient records, reporting remains accurate and meaningful as programs scale.
Giftogram supports more than 230 direct integrations, allowing teams to sync recipients from the tools they already use every day.
For a detailed overview of how Giftogram integrations work, visit the Knowledge Base article here.
The difference between syncing recipients and manual imports is that syncing keeps data continuously updated. Manual imports rely on static snapshots, while synced recipient records update automatically as changes occur in source systems.
Yes, manual recipient uploads are supported in Giftogram. However, syncing recipients through direct integrations or SFTP is the most efficient option for ongoing or large-scale gifting programs.
Giftogram integrations and SFTP can sync recipient data such as employee records, candidate profiles, customer contacts, and user accounts from connected systems. This ensures consistent, standardized recipient information across all gifting activities.
No, syncing recipients does not usually require technical resources. Most direct integrations with Giftogram can be set up without developer involvement using guided configuration steps. SFTP syncing may require light technical coordination, depending on your organization’s data environment.
Yes, synced recipient data is secure. Giftogram follows strict security and compliance standards, and integrations or SFTP connections only access the data required to maintain accurate recipient records.
Teams running ongoing or high-volume gifting programs benefit most from syncing recipients. This includes HR, recruiting, sales, marketing, customer support, and operations teams that need accurate, scalable, and trackable gifting.