Successful gifting programs rely on a few core elements: the right recipients, accurate data, and timely delivery. As programs grow across teams, departments, and systems, managing recipient data becomes more complex.
Syncing recipients, rather than manually importing them, is what transforms gifting from a one-time action into a scalable, trackable program. With direct integrations and secure SFTP connections, recipient data stays aligned with your source systems. This enables automation, accuracy, and consistent reporting across the entire organization.
Syncing recipients with Giftogram does more than save time—it keeps your data accurate and in one place.
Why recipient syncing matters more than one-time imports
Many gifting tools still treat recipients as static lists that are uploaded once, and are rarely, if ever, revisited. This approach quickly falls apart when:
- Employees join, leave, or change roles
- Candidates move through hiring stages
- Customers or contacts are updated in your CRM
- Multiple teams send gifts independently
When recipient data is not synced, organizations lose consistency: the same person may appear under different names, departments, or identifiers; gifts become harder to track; reporting becomes unreliable; automation becomes difficult or impossible.
By connecting directly to your tech stack, Giftogram always automatically stays updated with your latest recipient info.
Direct integrations: Always-on recipient syncing
Direct integrations connect Giftogram directly to your HR systems, CRMs, applicant tracking systems, and other platforms. This creates a live, ongoing sync of recipient data.
Instead of uploading files or managing recurring imports, integrations automatically update recipients as changes occur in the source system. New records appear without manual work. Updates are reflected as soon as they happen. Inactive contacts are removed or updated based on your system of record.
This turns recipient data into a living dataset that stays accurate over time.
What direct integrations enable
- Consistent data across the organization Every gift sent pulls from the same synced recipient records. Names, email addresses, departments, locations, and identifiers remain consistent across teams and campaigns.
- Reliable tracking and reporting Standardized recipient data allows every gift to be tracked accurately by team, department, campaign, or source system.
- Reduced manual effort There is no need to export spreadsheets, clean data, or re-upload files. Recipient management becomes automated rather than operational.
- A foundation for automation Synced recipients can immediately flow into Smart Campaigns, enabling automated gifting triggered by real-time events.
SFTP: Scalable syncing for custom and enterprise workflows
While direct integrations work well for many teams, SFTP provides a powerful option for organizations with custom systems, large data volumes, or enterprise data pipelines.
With SFTP, recipient data is securely synced to Giftogram on a recurring basis. This data often comes directly from internal databases or data warehouses. Teams maintain control over how data is structured while still benefiting from automated syncing.
Why teams choose SFTP syncing
- Supports proprietary or custom-built systems
- Handles high-volume recipient data
- Aligns with internal data governance requirements
- Ensures consistent formatting across all gifting activity
Like direct integrations, SFTP ensures that every gift sent is tied back to standardized recipient records. This preserves accuracy and visibility at scale.
The core benefit: Every gift tracked with consistent data
When recipients are synced rather than manually imported, gifting becomes measurable and reliable.
Teams across the organization can confidently answer questions such as:
- Who received gifts this quarter?
- Which departments are sending the most rewards?
- How do gifts align with hiring, retention, sales, or support efforts?
- Are we using consistent recipient data across all programs?
Because every gift references the same synced recipient records, reporting remains accurate and meaningful as programs scale.
230+ direct integrations where recipient data already lives
Giftogram supports more than 230 direct integrations, allowing teams to sync recipients from the tools they already use every day.
HR and payroll
Workday, ADP Workforce Now, BambooHR, Gusto, UKG Pro, Rippling, Zenefits, Google Workspace, Okta
Applicant tracking systems
Greenhouse, Lever, Workday, iCIMS, SmartRecruiters, Ashby, Workable
CRM
Salesforce, HubSpot, Pipedrive, Zoho CRM, Microsoft Dynamics 365 Sales
Ticketing and support
Zendesk, Jira, Jira Service Management, ServiceNow, Intercom, Freshdesk
Marketing automation
HubSpot Marketing Hub, Mailchimp, Klaviyo, ActiveCampaign, Customer.io
Accounting and finance
QuickBooks Online, NetSuite, Xero, Sage Intacct
File storage and identity
Google Drive, OneDrive, SharePoint, Box, Dropbox
For a detailed overview of how Giftogram integrations work, visit the Knowledge Base article here.
FAQs
How is syncing recipients different from manual imports?
The difference between syncing recipients and manual imports is that syncing keeps data continuously updated. Manual imports rely on static snapshots, while synced recipient records update automatically as changes occur in source systems.
Can I still upload recipients manually if needed?
Yes, manual recipient uploads are supported in Giftogram. However, syncing recipients through direct integrations or SFTP is the most efficient option for ongoing or large-scale gifting programs.
What data can be synced through integrations or SFTP?
Giftogram integrations and SFTP can sync recipient data such as employee records, candidate profiles, customer contacts, and user accounts from connected systems. This ensures consistent, standardized recipient information across all gifting activities.
Does syncing recipients require technical resources?
No, syncing recipients does not usually require technical resources. Most direct integrations with Giftogram can be set up without developer involvement using guided configuration steps. SFTP syncing may require light technical coordination, depending on your organization’s data environment.
Is synced recipient data secure?
Yes, synced recipient data is secure. Giftogram follows strict security and compliance standards, and integrations or SFTP connections only access the data required to maintain accurate recipient records.
Who benefits most from syncing recipients?
Teams running ongoing or high-volume gifting programs benefit most from syncing recipients. This includes HR, recruiting, sales, marketing, customer support, and operations teams that need accurate, scalable, and trackable gifting.
