Gift cards have become a top choice for birthdays, holidays, and employee appreciation, offering a flexible and convenient way to give a meaningful gift. Whether for a holiday celebration, employee gifts and rewards, or any special occasion, gift cards from popular brands like Amazon, Walmart, and Visa make gift-giving easy and versatile.
If you are looking to give a gift card for your next gift-giving occasion, you are already headed in the right direction.
2024 gift card data study: top gift card choices
When it comes to gift cards, Giftogram is a trusted source for gift card gifting solutions.
Giftogram is a free global gift card platform that helps businesses send gift cards and prepaid cards to their employees and customers at scale.
Giftogram has partnered with thousands of businesses to provide gift card choices for their valued employees and customers. Giftogram gift card recipients choose where to redeem their gift cards from today’s most popular merchants in our extensive catalog of hundreds of consumer brands and retailers.
Our gift card platform has collected years of redemption data, allowing us to see what gift card brands recipients choose.
With our extensive industry experience, Giftogram launched a data study into the redemption trends to identify the most popular gift card brands. Giftogram’s study yields reliable data-driven analysis and identifies the top 10 most popular gift cards of 2024.
The 10 most popular gift card brands
- Amazon gift card
- Prepaid Visa or Mastercard gift card
- Starbucks gift card
- DoorDash gift card
- Walmart gift card
- TJX gift card
- Lowes gift card
- Target gift card
- Ulta gift card
- Nike gift card
In the sections below, we'll explore these top gift card brands' unique features, benefits, and ideal use cases. By the end, you'll have all the insights needed to make informed gift card selections and choose the perfect gift card.
Choosing the right gift card brand
Amazon Gift Card
Amazon gift cards are the top choice for gift-giving, offering recipients access to millions of products across nearly every category. As the leading online retailer, Amazon provides unmatched convenience and product variety:
- Redeemable for millions of products, including home essentials, tech gadgets, and fashion trends.
- Perfect for recipients who value the ease of online shopping.
- Consistently ranked as the number-one gift card choice.
- Ideal for online shoppers with easy access to Amazon’s extensive selection.
- Amazon’s vast product range and trusted reputation make it the number one gift card choice.
Prepaid Visa gift card or Mastercard gift card
Prepaid Visa and Mastercard gift cards offer unmatched flexibility and convenience, making them a popular choice for any occasion:
- Usable anywhere the card network is accepted, both in-store and online.
- Accepted by a wide range of retailers and services, providing spending versatility.
- Activation fees may apply, but their universal acceptance makes them highly appealing.
Starbucks gift card
The Starbucks gift card is a top choice for coffee lovers and fans of a trusted global brand, offering convenience, flexibility, and a memorable coffee house experience:
- Accepted at over 30,000 locations worldwide.
- Provides access to a wide range of specialty coffee and popular drink options.
- Usable in small increments, ideal for frequent visits.
- Limited to Starbucks retail stores but highly appealing due to the brand’s popularity.
DoorDash gift card
DoorDash gift cards are a solid addition to our study of the 10 most popular gift cards. Known for convenience and reliability, DoorDash has become a leading food delivery service nationwide, making its gift cards a top choice for recipients.
- Recipients can use the gift card for a wide range of food delivery options, including meals from local restaurants and grocery store items.
- Gift cards are redeemable within the DoorDash app, perfectly aligned with the growing trend of food delivery services.
- Recipients experience the ease of ordering and savoring meals of their choice.
- Backed by DoorDash's reliable service and widespread brand recognition.
Walmart gift card
Walmart gift cards are among the most popular choices, thanks to the retailer's nationwide presence and extensive product selection. They provide practical and versatile options for gift-giving, ensuring recipients can find something they need or want:
- Redeemable at Walmart stores, Walmart.com, and Sam’s Club locations for groceries, electronics, clothing, household items, and more.
- Restricted to Walmart-affiliated locations, but the brand's widespread appeal and competitive pricing outweigh this limitation.
- Perfect for everyday shopping needs, backed by Walmart’s vast network of stores and diverse product offerings.
TJX gift card
TJX gift cards are a top choice due to their versatility and appeal to bargain hunters. They provide access to the TJX family of stores, offering a unique shopping experience focused on finding high-quality items at discounted prices:
- Redeemable at T.J. Maxx, Marshalls, HomeGoods, Sierra, and Homesense stores.
- Perfect for shopping discounted designer clothing, home accessories, decor, and more.
- Appeals to shoppers who enjoy finding high-end items at bargain prices.
- Perfect for fashion-conscious, budget-savvy recipients looking to maximize their gift’s value.
Lowe’s gift card
Lowe’s gift cards are a practical choice for anyone tackling home improvement or renovation projects. They offer access to a wide selection of products and services at one of the leading home improvement retailers in the U.S. and Canada:
- Redeemable for home improvement supplies, maintenance tools, renovation materials, and indoor/outdoor decor.
- Can be used at over 2,200 Lowe’s stores or online at Lowes.com.
- Ideal for professional contractors, homeowners, and DIY enthusiasts.
- Offers expansive showrooms, expert advice, and resources to support any project.
- Perfect for recipients looking to upgrade their living spaces or tackle repair and improvement tasks.
Target gift card
Target gift cards are popular, offering access to a wide range of stylish, affordable products for personal and household use. With over 1,900 stores nationwide and online shopping options, Target gift cards provide flexibility and value for recipients:
- Ideal for everyday needs, home decor, fashion, and organization items./li>
- Redeemable at Target stores or on Target.com.
- Known for quality, affordability, and trend-forward offerings.
- Over 1,900 locations nationwide ensure easy accessibility for shoppers.
- Inspires with creative home aesthetics and innovative product ideas.
Ulta Beauty gift card
Ulta Beauty gift cards are a top choice for beauty enthusiasts, offering access to an extensive selection of cosmetics, skincare, haircare products, and fragrances. With a customer-centric shopping experience, Ulta is a favorite destination for high-quality beauty products and expertise:
- Features prestigious brands, emerging trends, and a wide variety of cosmetics, skincare, haircare, and fragrances.
- Redeemable at Ulta Beauty stores or online at Ulta.com.
- Offers product testers and access to beauty specialists for expert guidance.
- Known for quality, on-trend products, and a focus on enhancing the shopping journey.
- Perfect for gifting someone who loves cosmetics and beauty care.
Nike
Nike gift cards are a top gift card choice, offering recipients access to the brand’s high-quality, stylish athletic apparel, footwear, and equipment. With its aspirational brand identity and widespread appeal, Nike gift cards are ideal for athletic and fashion-conscious individuals:
- Redeemable for athletic apparel, footwear, and sports equipment at Nike retail stores, Nike.com, or the Nike app.
- Associated with high athletic performance, innovation, and style.
- Known for products that support a wide range of sports and activities.
- Popularity bolstered by strategic partnerships with top athletes.
With Giftogram gift cards, your recipient can have it all
Choosing a gift card from one of these top 10 brands ensures your recipient gets a valued and appreciated gift. With hundreds more gift cards to choose from, you can find the perfect option to match any interest or need.
Why not give a gift card that offers them all?
With gift cards from Giftogram, you can simplify your gift-giving process with one platform, allowing recipients to select from these popular brands. Gift cards from Giftogram will ensure everyone receives a gift they love.
Explore Giftogram today. Sign up for a free account, or schedule a demo with our customer success team to see how easy it is to start gifting all of these gift card brands with Giftogram!
