Marketing Incentives

Partner & channel incentive programs: how to pay resellers and affiliates

Learn how to build a partner incentive program your resellers and affiliates want to take part in, with practical advice on rewards, payouts, and scaling.

Marketing Incentives

B2B referral programs: incentives that actually work

Build a B2B referral program that brings in quality leads. Learn which incentives work, how much to offer, when to reward referrals, and see real examples.

Marketing Incentives

Sales incentive programs: how to build one that works

Learn how to build a sales incentive program that motivates your team, with practical examples, reward ideas, automation tips, and ways to measure success.

Marketing Incentives

Referral marketing software: 2026 buyer's guide

Compare the best referral marketing software for 2026. Explore referral tracking, rewards, integrations, and key features to find the right platform.

Marketing Incentives

Spiff programs: how to structure and pay sales incentives

Learn how to build a sales spiff program that works, from setting the right goals and incentives to managing spiff payouts at scale.

Marketing Incentives

The marketing team's guide to gift card incentives: referrals, campaigns, and promotions

Discover how to optimize gift card incentives for marketing campaigns with effective strategies, benchmarks, and automated solutions for better results.

Marketing Incentives

3 Gift Card Giveaway Ideas with Time-Saving Promo Templates

These gift card giveaway ideas can help you generate customer reviews, referrals, and content by leveraging consumer incentives that convert.

Marketing Incentives

Promotional products vs. gift cards: The right fit for 5 common occasions

Promotional products or gift cards? Check out these recommendations so your engagement initiatives are always on point.

Marketing Incentives

7 Trade Show Giveaway Ideas Guaranteed to Increase Traffic

Trade show exhibitions are only as valuable as the buzz you create around your booth.