10 gift card brands Giftogram recipients are loving in 2024

Emily Price
Emily Price
Posted May 20, 2024 in Gift Cards, Gifting Automation

Digital gift cards are a great way to reward or incentivize employees, customers, or prospects for any occasion. With Giftogram, you don’t have to worry about selecting a gift card brand that all of your recipients will love. Instead, you can allow each recipient to choose a gift card they love from a library of hundreds of popular brands. You can even build a custom gift card catalog based on a theme of your choice.

With so many choices, the opportunities are endless. But, of course, Giftogram recipients have their favorite gift cards. Here’s a rundown of the top 10 gift card brands consistently selected by Giftogram recipients in 2023.

Phone screen showing gift cards brands

1. Amazon

Unsurprisingly, Amazon reigns supreme as the go-to choice for our gift card recipients. With its vast selection spanning across virtually every category imaginable, an Amazon gift card opens doors to endless possibilities, from electronics to fashion to groceries.

2. Mastercard

The flexibility of prepaid Mastercards holds undeniable appeal. Recipients appreciate the freedom to utilize these cards at a wide range of retailers, both online and in-store, making them an ideal choice for those who value versatility.

3. Starbucks

For coffee enthusiasts, a Starbucks gift card is a treat that never fails to delight. Whether it's for a morning pick-me-up or a cozy evening beverage, Starbucks is an all-time fan favorite.

4. TJX (HomeGoods, Marshalls, TJ Maxx)

TJX Brands owns stores like HomeGoods, Marshalls, and TJ Maxx. A gift card from this conglomerate allows recipients the thrill of finding stylish bargains, making it a popular choice among savvy shoppers.

5. Walmart

As a one-stop shop for everyday essentials, Walmart gift cards are practical and convenient gifts — making them a favorite of Giftogram recipients. From groceries to electronics to home goods, Walmart's extensive product range ensures that recipients can find whatever they need under one roof.

6. Visa

Like Mastercard prepaid cards, Visa gift cards are consistently a top pick by our Giftogram recipients because they allow them the freedom to choose where and how to spend their reward. Whether it's in-store or online, Visa gift cards can be used anywhere a Visa card is accepted.

7. Target

With its blend of affordability and quality, Target holds a special place in the hearts of Giftogram recipients (and on our list of top 10 recipient-selected gift cards). A Target gift card offers access to a diverse array of products, including trendy apparel, household essentials, groceries, exclusive collaborations, and much more.

8. DoorDash

In an era of convenience, food delivery services like DoorDash have surged in popularity. A DoorDash gift card allows recipients to get their favorite meal from a restaurant of their choice, all from the comfort of their own homes. So, it’s no surprise that it’s on our top 10 list!

9. Lowe’s

For DIY enthusiasts and homeowners embarking on renovation projects, a Lowe’s gift card is the perfect gift. It’s consistently been among the top 10 gift cards selected by Giftogram recipients.

10. Panera Bread

Panera Bread is a favorite destination for wholesome, delicious meals and fresh baked goods. It’s a crowd-pleaser for Giftogram recipients — especially when the theme selected by the company sending the gift is “lunch on us!”

As you can see, employees, customers, and recipients have varied preferences when it comes to gift cards. That’s what makes digital and physical rewards from Giftogram the perfect gift — recipients get to choose exactly what they want!

Have questions or want to start sending rewards with endless possibilities to your customers, employees, or prospects? Don't hesitate to contact our customer support team. Email us at hello@giftogram.com or call us at 973-887-1600. 

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